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OPRP 044 – blogging and social media engagement with the Salt Lake Chamber – 09.03.10

OPRP 044 – blogging and social media engagement with the Salt Lake Chamber – 09.03.10

Posted 03 September 2010 | By Online PR Podcast | Categories: Interviews | No Comments

The Online PR Podcast with Pete Codella of Codella Marketing and Mark Polson of Code Greene this week is a discussion with Marty Carpenter, the director of communication and marketing for the Salt Lake Chamber. Marty shares with OPRP listeners how the Chamber has moved from a static website to a more dynamic online presence. [...]

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OPRP 043 – what is digital PR, about lead generation – 08.25.10

OPRP 043 – what is digital PR, about lead generation – 08.25.10

Posted 31 August 2010 | By Online PR Podcast | Categories: Episodes | 2 Comments

The Online PR Podcast with Mark Polson of Code Greene and Pete Codella of Codella Marketing this week tackes two topics: 1. What is digital public relations? 2. How to effectively manage lead generation online Digital Public Relations Pete discusses his definition of digital public relations and how it’s different from traditional public relations. Lead [...]

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OPRP 042 – public relations services, Grader, social networking – 08.11.10

OPRP 042 – public relations services, Grader, social networking – 08.11.10

Posted 11 August 2010 | By Online PR Podcast | Categories: Episodes | No Comments

The Online PR Podcast with Pete Codella of Codella Marketing and Mark Polson of Code Greene this week features a discussion of: Public relations services that connect PR professionals with journalists Grader.com Virtual social networks and real-life social networks PR Services Mark and Pete first review a handful of services aimed at connecting reporters who [...]

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OPRP Episode 041 – women and social networking – 08.02.10

OPRP Episode 041 – women and social networking – 08.02.10

Posted 03 August 2010 | By Online PR Podcast | Categories: Episodes | No Comments

The Online PR Podcast with Mark Polson of Code Green and Pete Codella of Codella Marketing this week discussed the findings of a recent comScore study that reports women spend 30% more time than men on social networking sites. Some other key findings from the comScore study include: Although men are in the majority across [...]

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OPRP Episode 040 – social media audit – 07.26.10

OPRP Episode 040 – social media audit – 07.26.10

Posted 27 July 2010 | By Online PR Podcast | Categories: Episodes | 1 Comment

The Online PR Podcast with Pete Codella of Codella Marketing and Mark Polson of Code Greene this week addresses the concept of a social media audit. Social Media Audit A social media audit, as Pete and Mark discuss, is a tour of online properties that could include some level of engagement from a company or [...]

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