Marty shares with OPRP listeners how the Chamber has moved from a static website to a more dynamic online presence. One of his primary communication tools now is the Salt Lake Chamber Blog, an effort he launched for the Chamber in December 2009.

Marty Carpenter, director of communication and marketing for the Salt Lake Chamber

Pete and Mark talk with Marty about his experience in moving from a static website to a content management driven site. They also discuss the other social media channels being used by the Salt Lake Chamber, from Facebook to Twitter and video sharing on YouTube and Vimeo.

The discussion underscores what the Online PR Podcast is all about – combining technology with communication and revolutionizing how marketers and public relations practitioners do their jobs.

The three discuss reputation management in the age of social media.

Quintin addresses using search engine optimization strategies for reputation management. He and Pete discuss an example of how publishing keyword rich content on a number of different platforms can help manage your reputation.

They also discuss the importance of being active in social media to help move negative stories down in search results, replacing them with more recent, positive articles.

Feedback

What are your experiences with using the Internet to address reputation management situations?

• Using local classified sites like Craig’s List and KSL.com
• Identifying Twitter thought leaders using Klout, and
• Understanding social customer relationship management

Codella and Polson discuss new and often unexplored ways of business-to-business and business-to-consumer marketing in their conversation about utilizing local classified websites to place ads.

They also discuss the Twitter influencer identification tool called Klout and ways it can be used in public relations efforts.

Finally, Codella shares insight based on Jeremiah Owyang’s presentation at the 2010 Social Media Summit at Cisco in San Jose earlier this month. Codella’s remarks are based on Owyang’s presentation, Three Ways Social Business Must Scale, which is embedded below.

Resources

Updated Socialnomics video on YouTube

Jeremiah Owyang’s blog

Co-hosts Pete Codella of Codella Marketing and Mark Polson of Code Greene interviewed Holly about the social media and public relations initiatives she’s in charge of at Hogle Zoo.

Holly has worked for Hogle Zoo since January 2007 and has been the driving force behind its efforts to embrace social media and utilize the Internet to share and broadcast its key messages.

In 2009 Holly received a Utah Social Media Award for her efforts on with the Hogle Zoo Facebook fan page. Also in 2009, the zoo welcomed more than one million visitors for the first time, perhaps in part due to Holly’s tremendous communication efforts.

Holly shares with Online PR Podcast listeners how she manages the communication outreach for Hogle Zoo. We talk about social media, distributing news releases, building and managing contact lists, working with traditional media, monitoring and measuring results.

Connect with Hogle Zoo

Facebook
Twitter
YouTube
Baby Zuri Blog

Foursquare

Foursquare is a social media tool that connects you with friends in your city, or wherever you’re visiting. It uses technology to connect you to others. You can check-in at places on your mobile phone and leave tips for your friends.

Foursquare is a good example of the type of social media application we’ve discussed quite a bit on the Online PR Podcast — using technology to bring people together face-to-face.

As Tim points out, on Foursquare you can:

• Check-in at places around town
• Gather points — you earn them by checking-in at new places
• Shout out
• Leave tips for different venues
• Become the mayor of a location by checking in there most frequently

Foursquare can be used by businesses to engage with their customers in fun new ways. For example, if you operate a café you could provide a free menu item to the Foursquare mayor of your venue.

You can find each of us on Foursquare here:

• Mark
• Pete
• Tim

iPhone Apps

We talked about new technology that allows Web programmers to relatively quickly create iPhone apps. One such service is Appcelerator.

Tim shared the example of car dealerships that use iPhone apps to let people know their inventory. He also talked about the SXSW social media conference and how their iPhone app lets people know who’s speaking when and in what location.