The Online PR Podcast with Mark Polson of Code Greene and Pete Codella of Codella Marketing welcomes founder of PodCamp SLC, Thom Allen, for a discussion focused on — what else? — podcasting. Thom created PodCamp SLC in 2007 following the pattern established in Boston. 2010 is the third annual event and promises to be [...]
Although it is a New Year we look forward to a continued focus on the convergence of technology with business communication here at the Online PR Podcast. Thank you to all our listeners for your continued support. This week our discussion is focused on expanding your network using LinkedIn. We brought in c-level executive Daniel [...]
The Online PR Podcast with Mark Polson of Code Greene and Pete Codella of Codella Marketing today discusses the long-standing staple of public relations — the press release. We invited author Janet Meiners Thaeler (@Newspapergrl on Twitter) to talk with us about her book: “I Need a Killer Press Release, Now What?” This episode includes [...]
Today the Online PR Podcast with Pete Codella and Mark Polson discusses an online search engine optimization strategy with two guest experts: Quintin Smith and Troy Wardrop from White Label SEO. The discussion focuses on legitimate ways by which public relations and marketing practitioners can engage in link building to boost search results. Troy and [...]
This week’s Online PR Podcast with Mark Polson of Code Greene and Pete Codella of Codella Marketing features Bruce Brand of Brand Imaginations. Bruce’s company excels at converting business prospects into paying customers through unique, creative dimensional direct mail items and corresponding Web campaigns. Pete and Mark talk with Bruce about how his company approaches [...]
