The Online PR Podcast with Mark Polson of Code Greene and Pete Codella of Codella Marketing this week discusses the important role of search engine optimization, or SEO, strategies. Mark leads us through the most important SEO considerations, both on-site and off-site, pointing out that some 85% of SEO juice comes from off-site, incoming links [...]
The Online PR Podcast with Pete Codella of Codella Marketing and Mark Polson of Code Greene this week focuses on three recent social media developments: Facebook’s new pages, legal ramifications of social media in recent news, and the newly updated Southwest Airlines blog. Facebook Pages Administrators of Facebook can now interact on Facebook as their [...]
The Online PR Podcast episode 53 with Mark Polson of Code Greene and Pete Codella of Codella Marketing addresses the importance of developing a comprehensive social media governance policy. Pete and Mark specifically review the Dec. 2009 SlideShare published by the US Navy titled Social Media Snapshot – Tips for safe and effective use of [...]
The Online PR Podcast episode 52 with Pete Codella of Codella Marketing and Mark Polson of Code Greene discusses the top 10 social media trends of 2010. With last year history, it’s time to focus on what tools and trends were noteworthy in 2010 and what’s likely to be big news in 2011. With that [...]
The Online PR Podcast with Mark Polson of Code Greene and Pete Codella of Codella Marketing this week focuses on some big news in the social media geo-location tools niche – Gowalla has included Foursquare functionality into its latest software release. Geo-Location Tools Pete and Mark address the concept of geo-location social media and how [...]
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