This week the Online PR Podcast with Pete Codella of Codella Marketing and Mark Polson of Code Greene discusses astroturfing, media relations and Google’s new social search. Astroturfing In public relations circles astroturfing is known as an artificial grassroots movement. The term gets its name from AstroTurf, synthetic carpeting made to look like natural grass. [...]
The Online PR Podcast with Mark Polson of Code Greene and Pete Codella of Codella Marketing today features a discussion on a number of different topics. First Social media policies — What are best practices? What are other companies and organizations doing? Who’s leading the way? Pete and Mark discuss the Social Media Governance site [...]
Today the Online PR Podcast with Pete Codella and Mark Polson discusses an online search engine optimization strategy with two guest experts: Quintin Smith and Troy Wardrop from White Label SEO. The discussion focuses on legitimate ways by which public relations and marketing practitioners can engage in link building to boost search results. Troy and [...]
During episode 17 of the Online PR Podcast host Pete Codella visits with Code Greene employee and Web programmer, Tim Haslam, regarding what next year holds for social media. The conversation was driven by an article on the ZDNet blog titled 2010 Predictions: Will social media reach ubiquity? More than 30 social media thought leaders provided [...]
