OPRP Episode 028 – Old PR terminology – 03.05.10
The Online PR Podcast with Mark Polson of Code Greene and Pete Codella of Codella Marketing this week addresses some terminology in public relations.
The subject of the podcast was inspired by this article on Ragan.com written by Andy Beaupre: Words and phrases that have outlived their PR usefulness.
Pete and Mark discuss public relations terms such as:
- Press releases
- Press tours and press briefings
- Hits and clips
- Press kits and other printed collateral
- Pitching
- Users (as in customers)
- Publicity
- Embargos
- Spin
