OPRP Episode 029 – Foursquare and iPhone Apps – 3.12.10
This week on the Online PR Podcast co-hosts Pete Codella of Codella Marketing and Mark Polson of Code Greene welcome Tim Haslam, a Web programmer at Code Greene, as they discuss Foursquare and iPhone applications.
Foursquare
Foursquare is a social media tool that connects you with friends in your city, or wherever you’re visiting. It uses technology to connect you to others. You can check-in at places on your mobile phone and leave tips for your friends.
Foursquare is a good example of the type of social media application we’ve discussed quite a bit on the Online PR Podcast — using technology to bring people together face-to-face.
As Tim points out, on Foursquare you can:
- Check-in at places around town
- Gather points — you earn them by checking-in at new places
- Shout out
- Leave tips for different venues
- Become the mayor of a location by checking in there most frequently
Foursquare can be used by businesses to engage with their customers in fun new ways. For example, if you operate a café you could provide a free menu item to the Foursquare mayor of your venue.
You can find each of us on Foursquare here:
iPhone Apps
We talked about new technology that allows Web programmers to relatively quickly create iPhone apps. One such service is Appcelerator.
Tim shared the example of car dealerships that use iPhone apps to let people know their inventory. He also talked about the SXSW social media conference and how their iPhone app lets people know who’s speaking when and in what location.
