Online PR Podcast

After several weeks of a hiatus from the Online PR Podcast, Mark Polson of Code Greene and Pete Codella of Codella Marketing are back!

This week they address the state of the Online PR Podcast – lessons learned and rationale for continuing the podcast, Google’s Panda update to its search engine, and recent IPO news from LinkedIn along with rumors of a Facebook IPO in early 2012.

About this Podcast

Although it was March when the last Online PR Podcast episode was published, Pete and Mark have discussed the podcast and scheduled and re-scheduled times to record the next podcast. The good news is both of them have been so busy that is has been difficult finding time to schedule the podcast. That’s the bad news as well.

Looking back, however, both Mark and Pete recognize the value of the podcast in maintaining a firm grasp on current trends and issues. They both feel that although it may take some commitment to schedule time to get together and record Online PR Podcast episodes, the time spent is well worth it.

So, the good news for listeners is that we plan to continue the podcast, at least posting updates every few weeks.

Google’s Panda Update

Mark and Pete discussed changes they’ve seen in Google’s search performance since the company initiated its Panda Algorithm update.

Before the podcast they reviewed this post on Search Engine Land that featured a Q&A with Google’s Matt Cutts, Google’s top spam cop, discussing Panda.

Mark mentions the tool WooRank for identifying inbound links on your site.

Social Media IPOs

Pete and Mark addressed the recent LinkedIn initial public offering and rumors and speculation about Facebook’s IPO which is supposedly planned for early next year.

See what Mashable reported on June 13 about Facebook’s upcoming IPO.

Feedback

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