OPRP 059 – Google Panda search updates and link building using infographics – 08.08.11
The Online PR Podcast with Mark Polson of Code Greene and Pete Codella of Codella Marketing Episode 59 addresses the updated Google search algorithm known as Panda.
Pete and Mark briefly addressed the changes in Google’s search function in Episode 57 and with this iteration of the podcast shed additional light on the benefits of using social media if you’re concerned about search placement for your products, brands, people, services, etc.
Mark and Pete discuss their experience with Google search and securing top search placement using a combination of websites and social media participation.
Infographics
Pete and Mark also address the practice of developing infographics (see Wikipedia: Information Graphics) to help drive online traffic and be seen as a thought leader.
Sharing links to an infographic using various social media platforms helps secure traffic and eyeballs on the site where you’ve published the infographic.
Creating and sharing information graphics is great way to claim mind share in the marketplace of ideas for your expertise.
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