OPRP 058 – Google+, social media revolution video update, and talk of a social media bubble – 07.05.11
The Online PR Podcast with Pete Codella of Codella Marketing and Mark Polson of Code Greene this week addresses three topics:
- The launch of Google+, a competitor to Facebook
- The update of the social media revolution video series by Erik Qualman; and
- Our thoughts regarding what may be considered a social media bubble.
Google+
Pete talks about his experience using Google+ and Mark discusses his impressions based on articles he has read. Overall, they agree that you shouldn’t discount the social media effort by Google, even though previous efforts (as in Wave and Buzz) have been less than spectacular.
Pete points out that one thing Google has going for it is for many people, Google already houses their electronic address database. Adding a social networking element like Facebook to an existing set of Gmail contacts – where you know who your top 20 emailed contacts are, and so much more data – is easier than developing your social network from scratch on a new social media platform. But of course, Facebook has volume with some 600-million-and-counting users.
Mark and Pete discuss the ability in Google+ to create circles and assign contacts to specific spheres of influence, like college, neighborhood, friends, church, etc. This functionality is nice and user friendly.
For a 10 minute video overview of Google+, we recommend this video from Jason Falls.
Social Media Revolution 3
The author of Socialnomics, Erik Qualman, has recently released an updated video documenting social media’s rapid growth and acceptance. You can check the video out on YouTube.
A Social Media Bubble
For all the talk of social media tools, there remains talk of return on investment.
With recent IPOs Mark asks the question: “Are we putting too much value on social media?”
Mark and Pete discuss the social media trend of these last few years and what the future may hold.
We Added Music
Here we are more than a year into our podcast and we’re finally adding something we’ve missed – music!
Funny how we counsel others on how to create a professional podcast and are slow at taking our own advice. What can we say? We’ve been busy.
We extend a special thank you to Pete’s friend, Tyler Castleton, for contributing the theme music for the Online PR Podcast.
Join the Conversation
What do you think?
Have you already received a Google+ invite? Have you experimented with it? What are your impressions?
Do you like the soundtrack used for the new Social Media Revolution 3 video?
What do you think about the idea of a social media bubble?
We’d love to hear from you.
Image via Mashable







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