Online PR Podcast

OPRP Episode 037 – local classifieds, Klout and social CRM – 06.21.10

In episode 37 of the Online PR Podcast co-hosts Mark Polson of Code Greene and Pete Codella of Codella Marketing – Salt Lake City-based Web design and public relations firms respectively – share insights on:

Using local classified sites like Craig’s List and KSL.com
Identifying Twitter thought leaders using Klout, and
Understanding social customer relationship management

Codella and Polson discuss new and often unexplored ways of business-to-business and business-to-consumer marketing in their conversation about utilizing local classified websites to place ads.

They also discuss the Twitter influencer identification tool called Klout and ways it can be used in public relations efforts.

Finally, Codella shares insight based on Jeremiah Owyang’s presentation at the 2010 Social Media Summit at Cisco in San Jose earlier this month. Codella’s remarks are based on Owyang’s presentation, Three Ways Social Business Must Scale, which is embedded below.