Online PR Podcast

This week’s Online PR Podcast features guests Daniel Pereira and Dan Dimit, owners of Premier Internet Marketing. Daniel and Dan discuss how utilization of online video helps better tell your story and secure top search placement.

A few key takeaways from our discussion:

• Video stays in search results longer, usually securing a higher placement than text alone
• People are more likely to click on search results with an image next to the link
• Video is an excellent residual lead generation tool
• Video builds report in ways text alone cannot
• Video also results in audio podcast search results — some services take the audio out of the video and publish it as an audio podcast, resulting in your information on multiple channels

Dan Dimit points out three reasons why people don’t buy from you:

1. They don’t need your product
2. They can’t afford your product
3. They don’t trust you

He pointed out that video helps overcome these obstacles faster and easier than text alone. He also shared his opinion that people buy on emotion then justify their purchase based on logic. Video helps convey emotion faster than the written word.

As you create your online video descriptions, Daniel identified a couple research tools you can use to find out what keywords you should include:

Keyword Spy — an affiliate research tool; helps you see what keywords the competition is using
AdWords — Google’s free keyword tool

Here are some more facts and observations about utilizing video in your online strategy:

• More than 70 percent of all Web visitors watch online video (source: New York Times)
• 52 percent of all Web traffic is video (source: eMarketer)
• The average YouTube visitor spends 27 minutes watching video each day
• The search engines visit video sites every few minutes, so your videos appear in Google, Yahoo and MSN just minutes after you submit them, not days or weeks later
• Because video is so popular, video links and clips often show up before other content

Additional resources:

The Free Traffic Formula
BYOAudio

 Episode 004: Play Now | Play in Popup | Download