OPRP Episode 005 – 05.22.09
Today’s podcast with Pete Codella of Codella Marketing and Mark Polson of Code Greene discusses specific social media and social networking tools companies and individuals can use to broaden their brand online.
Third-Party Blogs
Codella highlights his experience with his Fast Company blog focused on digital public relations. The content on this blog is different from that of any of his other Internet properties.
He uses it as yet another vehicle with which to secure top search placement. If you search for his name, you’ll find the Fast Company blog on the first page of results, even though it’s not updated very frequently.
Polson reviewed the recommendations in Codella’s Jan. 30, 2009 Fast Company blog for a bare bones Web 2.0 approach to online positioning.
Facebook Pages
Utilizing Facebook pages for your business or product is a great way to put a human face on your company or brand. Social networking, interconnectivity and multimedia help contribute to a different experience that of any other online channel.
Polson discussed the importance of not using your Facebook page to hard-sell your customers. He also addressed three things you can do with Facebook:
- Create a fan page
- Build an application
- Connect Facebook to other sites
If your business isn’t using the Facebook page feature, it should.
LinkedIn
Codella discussed the importance of individual LinkedIn profiles from a search perspective as well as that of a personal brand perspective.
Quite often LinkedIn profiles appear towards the top of search results for companies because of the high volume of traffic on the LinkedIn site and keyword rich content (i.e., the company’s name).
New Search
Polson briefly mentioned a very cool new search tool called WolframAlpha. Check it out!
Click here to see what WolframAlpha returned when searching for public relations.
Resources
Pete Codella’s Fast Company Blog
Facebook
LinkedIn
WolframAlpha
