Online PR Podcast

This week’s podcast with Mark Polson of Code Greene and Pete Codella of Codella Marketing focuses on effective uses of Creative Commons and the Digg Dialogg with Kevin Rose.

Creative Commons

Mark and Pete discuss the effective uses of Creative Commons. If you have an e-book or white paper, for example, you’d like to go viral, you should protect the work with a Creative Commons license, encouraging others to share and promote the content.

Digg

Mark describes the success enjoyed by Nine Inch Nails with their early embrace of social media and sharing music, even the songwriting process, with others online. Reznor was interviewed by Kevin Rose on Digg Dialogg’s fourth episode.

Recent news, however, puts a question mark at the end of Reznor’s involvement on social media (see Switched, 6/17/09). He is being reported as saying his engagement with social media has reached a point where it causes more harm than good. This brings some of celebrity social media involvement into question.

Mark also shared success he has had with his homework tracking software, GradeFix, being written about by a local newspaper, and then promoted on Digg, resulting in more than 900 Diggs and 50,000 visitors to his Web site.

Resources

Creative Commons

Wikipedia – Creative Commons

Digg Dialogg with Kevin Rose

 

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