OPRP Episode 015 – 09.28.09
This week’s Online PR Podcast with Mark Polson of Code Greene and Pete Codella of Codella Marketing features Bruce Brand of Brand Imaginations.
Bruce’s company excels at converting business prospects into paying customers through unique, creative dimensional direct mail items and corresponding Web campaigns.
Pete and Mark talk with Bruce about how his company approaches different challenges on behalf of clients, what kinds of solutions they’ve produced, and how they work with their clients through the creative and development process.
In addition to talking about different 3D mail campaigns and cost guidelines, Bruce talks about the enhanced tracking ability — he calls it trackability — of employing a Web component to the mail campaign.
We talk about personalized URLS (PURLS) and benefits to utilizing the Web as part of the marketing campaign.
Resources
Brand Imaginations has published a PDF white paper that outlines 10 Key Success Factors for Amazing Direct Mail Results. We highly recommend the read.
The Direct Marketing Association reports that dimensional mail campaigns outpace e-mail campaigns by 57% and are just about as effective as telemarketing results.
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