OPRP Episode 023 – 12.21.09
The Online PR Podcast with Mark Polson of Code Greene and Pete Codella of Codella Marketing today discusses the long-standing staple of public relations — the press release.
We invited author Janet Meiners Thaeler (@Newspapergrl on Twitter) to talk with us about her book: “I Need a Killer Press Release, Now What?”
This episode includes discussions on:
- Online public relations versus traditional public relations
- How to identify what topics are newsworthy and appropriate topics for press releases
- Blogger relations and outreach campaigns
- Press release formatting
If you haven’t read Janet’s book, which is really a good, comprehensive guide to online public relations, we encourage you to do so.
Resources
I Need a Killer Press Release — Janet’s book website
Amazon — a link to purchase Janet’s book
Twitter
Facebook
FriendFeed
[...] Online PR Podcast with Pete Codella [...]
by Merry Christmas Happy Holidays 2009
on 23. Dec, 2009
[...] produce a weekly show called the Online PR Podcast. This episode is about the power and purpose of online press releases. It was a lot of fun to do this interview because Pete is a PR pro and he knows online [...]
by Online PR Podcast Interviews Janet Thaeler
on 22. Dec, 2009
Thank you Pete and Mark – it was so much easier to do an interview in real life with someone you know. I also learned from both of you after the show by talking about your experiences with online pr.
I blogged about and linked to this show and will check out past episodes.
Janet
by Janet Thaeler
on 22. Dec, 2009
[...] This post was mentioned on Twitter by Janet MeinersThaeler and Online PR Podcast, Janet Thaeler. Janet Thaeler said: [...]
by Tweets that mention Online PR Podcast | public relations and search marketing | Online PR Podcast Episode 023 12.21.09 -- Topsy.com
on 21. Dec, 2009