OPRP Episode 024 – 01.12.10
Although it is a New Year we look forward to a continued focus on the convergence of technology with business communication here at the Online PR Podcast. Thank you to all our listeners for your continued support.
This week our discussion is focused on expanding your network using LinkedIn. We brought in c-level executive Daniel Higbee to talk us through the possibilities within LinkedIn and social networking in general.
Higbee is the chief marketing officer at QGIA, which produces performance enhancing video. The company creates calls to action within online video.
We discuss reaching out to like-minded individuals through LinkedIn and other social networking platforms. Higbee even advocates forming relationships with competitors where you can share certain types of information and learn from each other.
Higbee outlines how he helped a nonprofit endeavor be successful by using LinkedIn to reach out to industry thought leaders. The earth friendly cause is called Eliminate Paper Time Cards. We encourage you to check it out.
Higbee covers the fast growing online media world and notes that use of video on your Web site increases conversion by up to 30%.
We also talk about the importance of conversion forms, contact forms and landing pages as part of your online strategy.
