OPRP Episode 030 – PR Stunts – 03.19.10
In episode 30 of the Online PR Podcast co-hosts Mark Polson of Code Greene and Pete Codella of Codella Marketing discuss what it means to create an event so different and noteworthy that it receives a lot of attention from the media and in social media circles.
Call it a PR stunt, publicity stunt or guerrilla marketing, we discuss the concept of doing something that sets you apart and increases awareness.
We talk about the early 1900 foundations of public relations, rooted in publicity, and today’s large PR toolkit.
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[...] Online PR Podcast Mark Polson з Code Greene та Pete Codella з Codella Marketing в 30-му випуску розмовляють про те, як створити такий захід, що [...]
by Підслухали, розказуємо №8 « Український PR-подкаст
on 06. Apr, 2010