OPRP Episode 038 – reputation management in the digital age – 07.02.10
The Online PR Podcast with Pete Codella of Codella Marketing and Mark Polson of Code Greene this week welcomes back a former guest, Qunitin Smith from White Label SEO.
The three discuss reputation management in the age of social media.
Quintin addresses using search engine optimization strategies for reputation management. He and Pete discuss an example of how publishing keyword rich content on a number of different platforms can help manage your reputation.
They also discuss the importance of being active in social media to help move negative stories down in search results, replacing them with more recent, positive articles.
Feedback
What are your experiences with using the Internet to address reputation management situations?
Twitter
Facebook
FriendFeed