OPRP Episode 020 – 11.23.09
This week the Online PR Podcast with Pete Codella of Codella Marketing and Mark Polson of Code Greene discusses astroturfing, media relations and Google’s new social search. Astroturfing In public relations circles astroturfing is known as an artificial grassroots movement. The term gets its name from AstroTurf, synthetic carpeting made to look like natural grass. [...]
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