WooRank

WooRank is a free search optimization measurement tool that lets you know just how well you’re doing with optimizing your site’s code and content. We highly recommend trying the tool to see how optimized your website is.

Grovo

Have you ever wanted to learn a little more about how to use Twitter or Google Analytics, or just about any other social media or Internet tool?

Now you can for free, or less than $10 a month.

Grovo delivers exceptional online tutorials for using Internet tools. It offers video tutorials you can take at your own pace, then quizzes to test your knowledge and even certifications for tests you pass with 90% or better.

Grovo is a pretty slick, inexpensive application for corporate training and social media professional development.

If This, Then That (ifttt)

This is one of Pete’s new favorite tools. You can connect all the Web’s tools to perform automated tasks, like download photos you’re tagged in on Facebook to a Dropbox folder. The possibilities are limitless.

Check out what Pete wrote about IFTTT on PRDaily.com.

Mark leads us through the most important SEO considerations, both on-site and off-site, pointing out that some 85% of SEO juice comes from off-site, incoming links and the like.

This episode is a must-listen if you’re engaged in creating content for your organization and want to be sure it is found at or near the top of search engine results for your keywords.

From strategy to implementation, Pete and Mark, with guest Tim Haslam (a Web programmer at Code Greene) review best practices and plugins for WordPress.

Blog Tips

• Use a separate domain for your blog (to support your search marketing goals)
• Install plugins that allow your blog content to be shared and optimized
• Create an editorial calendar to outline what you’ll publish when
• Be genuine and human in your writing
• Post a blog moderation policy so people know what’s expected

Resources

WordPress
WordPress Plugins
Woo Themes — for WordPress templates

The discussion focuses on legitimate ways by which public relations and marketing practitioners can engage in link building to boost search results.

Troy and Quintin explain how specific category-based Web sites and inbound links help move a site up the search results ladder.

Glean tips on how to select an SEO firm and what you should expect after a month or two of working with one.

Resources

White Label SEO

Niche Shoppes

• The future of the web
• Search engine optimization
• The idea of brand control

The conversation regarding the future of the Web focused on thoughts expressed by industry analyst Jeremiah Owyang from Forrester Research. Owyang outlined a vision for the future of social networks and portable identities on the Web. Codella and Polson shared perspectives from their respective backgrounds in public relations and website design.

In their discussion regarding search engine optimization — which Codella also referred to search engine marketing and inbound marketing — Polson and Codella discussed ways to approach Web design so as to maximize search benefits. Although they disagreed on the percentage of weight given by Google to specific tactics, they are in agreement that a multipronged approach is better than a single one.

Polson offered a tip to know how many sites are linking to a specific site:

Do a Google search for link:URL

This shows you a listing of websites that are linking in to the URL you specify.

Regarding brand control: Codella blogged earlier this week in response to a question posed by the Social Media Club with his take on whether or not a company is really in control of its brand. Polson offered the analogy of a brand being a ship at sea and the wind being social media. Although the wind can blow, there’s still a captain on the ship that steers the rudder.

Resources:

• The Future of the Social Web: In Five Eras
• Brand control – is it possible?
• In the era of social media, what do you do to control your brand?
• Brand control? Hah!

Thank You

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