Whether to place a blog or newsroom within a main site or outside it

Mark and Pete discuss the pros and cons of each approach. They both generally like the outside-your-main-site approach but stress there’s not a one-size-fits-all approach, that both strategies have merit and it really depends on your overall goals and objectives for your digital footprint.

Pete summarized his feeling that using as many sites as possible to secure a larger digital footprint is better than putting all your eggs in one basket, so to speak.

Mark invited listeners to chime in with their thoughts on the best strategy.

Delivering powerful online presentations

Pete and Mark discuss the merits of tools like Go To Meeting, SlideShare and Prezi to get your message across in creative, engaging presentation formats.

Creating your own video channel

It’s a subject that Mark and Pete have addressed before, but after doing some research for an upcoming presentation for the 2010 Mountain West Arts Conference, Pete re-emphasizes that if you have a story to tell, and it’s visual, you ought to have your own channel on one or several online video platforms to share your message. Don’t rely on consumer generated content to represent you in that space. Be sure to have your own channel where you’re providing valuable insight into your work.

Resources

WordPress – blogging software

NewsCactus – online newsroom software

Ted.com, SlideShare and Prezi – online presentation sites

Go To Meeting – software for conducting virtual meetings

YouTube, Vimeo and Viddler online video sites

1. Facebook’s acquisition of FriendFeed
2. Publishing — an e-book versus traditional publishing
3. YouTube videos for private audiences
4. United States Postal Service adjustments because of new technology that allows people to communicate in faster, less expensive ways than through the mail

Pete also mentions the Twitter Opera currently being written based on tweets from around the world. To contribute a line, send a tweet to @youropera by Sept. 6.

Online PR Podcast delves into the world of public relations, marketing and advertising with a special focus on website development and search engine optimization.

Call it social media, new media, or just media, it’s all the rage.

Codella Marketing principal, Pete Codella, who is Accredited in public relations, and Code Greene CEO, Mark Polson, will discuss Internet marketing both from a content and coding perspective.

In this first episode, Polson and Codella discuss the disgusting Domino’s people incident on YouTube and the race between Ashton Kutcher and CNN to one million followers on Twitter.

Resources:

• Disgusting Domino’s people search on YouTube
• Kutcher vs. CNN blog post on PeteCodella.com