OPRP Episode 041 – women and social networking – 08.02.10
The Online PR Podcast with Mark Polson of Code Green and Pete Codella of Codella Marketing this week discussed the findings of a recent comScore study that reports women spend 30% more time than men on social networking sites.
Some other key findings from the comScore study include:
- Although men are in the majority across the global Internet, women spend about 8 percent more time online, averaging 25 hours per month on the Web.
- Globally, women spend 20 percent more time on Retail sites overall than men. Among the various retail sub-categories, Comparison Shopping and Apparel sites reached the highest percentage of women at 24.8 percent and 18.7 percent, respectively, in May 2010.
- In the U.S., women are more avid online buyers than men, with 12.5 percent of female Internet users making an online purchase in February 2010, compared to 9.3 percent of men.
Mark and Pete’s discussion also includes the importance of carefully identifying the target audience for a website and measuring how well the site meets its goals and objectives. If the site isn’t accomplishing what it was designed to do, then course corrections are necessary.
Most often, building websites is not a one-and-done type of project. Rather, web development is a living, breathing and changing process.
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